FUD (Fear, Uncertainty, and Doubt) is the term for any strategy intended to make a company's customers insecure about future product plans with the purpose of discouraging them from adopting competitors' products. For example, "You can try using X instead of our product, but you may lose all your data."
Wiki on FUD
FUD is a manifestation of the appeal to fear.
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Wiki - Appeal to Fear
This fallacy has the following argument form:
- Either P or Q is true.
- Q is frightening.
- Therefore, P is true.
The argument is invalid. The appeal to emotion is used in exploiting existing fears to create support for the speaker's proposal, namely P. Also, often the false dilemma fallacy is involved, suggesting Q is the proposed idea's sole alternative.
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http://www.propagandacritic.com/articles/ct.sa.fear.html
“In contemporary politics, the fear-appeal continues to be widespread. When a politician agitates the public's fear of immigration, or crime, and proposes that voting for her will reduce the threat, she is using this technique. When confronted with persuasive messages that capitalize on our fear, we should ask ourselves the following questions:
- Is the speaker exaggerating the fear or threat in order to obtain my support?
- How legitimate is the fear that the speaker is provoking?
- Will performing the recommended action actually reduce the supposed threat?
- When viewed dispassionately, what are the merits of the speaker's proposal? “
FUD killz….
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